Monthly Archives: April, 2015

Why you (yes, even you) are a brand


There’s a lot of hate towards the word “brand.” It’s one of those corporate stuffy words that people either love to hate or desperately want to be (i.e. “we want to be a power brand”) …

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So What Is PR, Anyway?


Sex in the City ruined it for us all. It introduced Samantha, a glamorous PR executive that convinced hoards of teenagers that being in PR meant fancy parties, celebrity events, and red carpets. In reality, …

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