How not to talk about your game
One of the things I hear developers struggle with most is simply figuring out a way to talk about their game. And more than that, the struggle isn’t just talking about the game, but figuring …
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Putting An End to the Short-Term Cycle
It sounds obvious that short-term goals help us with things right now, and long-term goals set us up for the future. But the fact of the matter is that as a society, we are incredibly …
Read More →WHY PR CAN’T FIX YOUR BAD PRODUCT
In previous blog posts, I’ve elaborated on what I believe PR is and why it can be incredibly powerful. I think PR can be highly beneficial for the majority of folks that use it effectively, …
Read More →When is a good time to start talking about your game?
A few weeks ago I asked on Twitter what questions people had about PR or marketing. One that I was asked a couple of times was when the best time is to start talking about …
Read More →Why you (yes, even you) are a brand
There’s a lot of hate towards the word “brand.” It’s one of those corporate stuffy words that people either love to hate or desperately want to be (i.e. “we want to be a power brand”) …
Read More →So What Is PR, Anyway?
Sex in the City ruined it for us all. It introduced Samantha, a glamorous PR executive that convinced hoards of teenagers that being in PR meant fancy parties, celebrity events, and red carpets. In reality, …
Read More →Why PR doesn’t have to be a dirty word
Every day when I’m checking my Twitter feed I see a minimum of at least 1-2 negative comments about PR. And I get it. There’s a lot of bad PR people, and a lot of …
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