Non-traditional, fiercely passionate, and tirelessly hardworking, Dana serves as the driving force behind Spoke & Wheel Strategy. After spending six years working in PR, strategy, and marketing both in NYC and Chicago, Dana realized she wanted to hone in on working with people who are equally passionate about what they do and why they do it. Thus, Spoke & Wheel Strategy was born.

Dana has had the opportunity to work with clients ranging from startups, to apps and games, to Fortune 500 companies, helping to build their brands, focus their strengths, and incite consumer connection through strategic programs and initiatives. She strongly believes in rising above the status quo by working smarter and more creatively to break through today’s inundated clutter and produce quantifiable results.

Dana holds a Master’s of Integrated Marketing Communications from Northwestern University and a Bachelor’s in Journalism and Theatre from Indiana University. She’s an avid dog lover, a mom to goldendoodles Chester & Westport, a movie and TV connoisseur, and a musical theatre nerd.