I may be biased but I fully believe that PR and marketing are absolutely vital for any product or game launch. A good marketing person will help you figure out how to best talk about …
Read More →It’s been more than a year since I’ve written a blog, which means another year of running Spoke & Wheel Strategy full-time has passed. The good news is that it’s been a super productive, fulfilling, …
Read More →Next month marks a year of Spoke & Wheel Strategy. I can’t believe that this idea, this figment of my imagination, has been a reality for almost a year now. It’s been an incredibly growth-inducing, …
Read More →One of the things I hear developers struggle with most is simply figuring out a way to talk about their game. And more than that, the struggle isn’t just talking about the game, but figuring …
Read More →It sounds obvious that short-term goals help us with things right now, and long-term goals set us up for the future. But the fact of the matter is that as a society, we are incredibly …
Read More →In previous blog posts, I’ve elaborated on what I believe PR is and why it can be incredibly powerful. I think PR can be highly beneficial for the majority of folks that use it effectively, …
Read More →A few weeks ago I asked on Twitter what questions people had about PR or marketing. One that I was asked a couple of times was when the best time is to start talking about …
Read More →There’s a lot of hate towards the word “brand.” It’s one of those corporate stuffy words that people either love to hate or desperately want to be (i.e. “we want to be a power brand”) …
Read More →Sex in the City ruined it for us all. It introduced Samantha, a glamorous PR executive that convinced hoards of teenagers that being in PR meant fancy parties, celebrity events, and red carpets. In reality, …
Read More →Every day when I’m checking my Twitter feed I see a minimum of at least 1-2 negative comments about PR. And I get it. There’s a lot of bad PR people, and a lot of …
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