Our Process
We work to cultivate a strong, collaborative relationship with clients from start to finish. As a boutique agency that provides individualized and customized programs without compromising big ideas, we strive to truly understand you, your audience, the landscape, and your goals to set you up for success.
Ideation & Information Gathering
We begin by learning more about you, your past, present and future goals, and your definition of success. Then we go to the drawing board. We research, uncover industry insights, and check out competitors to determine the ecosystem you’re in. This helps us ensure we enter into our partnership as informed and prepared as possible and can create a powerful program that meets your needs.
Branding Platform & Messaging
We set up a collaborative branding summit to delve into deeper level questions about your motivations and what truly makes you tick while challenging you to think in new ways. We work to define and understand the most effective target audience for your product (current and future) so we can create the right strategy that resonates. As one of the most crucial parts of our process, we use this branding conversation as the foundation for everything we do. From here, we craft key messages, hone in on how to talk about your product, your differentiators, and how you’ll stand out. We arm you with all the information you need to confidently and authentically speak about your product and make an impact with your target audience.
Strategic Planning & Emotional Impact
Utilizing the insights we’ve gathered and the branding platform we’ve created, we design a customizable program to help you meet your long-term goals. We believe in leading with stories that have emotional impact, not just facts and information that gets easily lost in a crowded market. Whether you have a new product looking to launch or an established product seeking a new audience or attention, we dig into our expertise to cultivate a strategic program with impactful tactics designed for your needs.
Execution & Evaluation
We put our plans into action and bring your story to life. Whether we’re executing the launch of a new product, working on a social media or influencer program, [or one of the many other services we provide,] we never stop asking questions or evaluating how things are going. We believe in consistently learning, evaluating, and improving program elements throughout our work together.