We believe in transparency, simplicity, and integrity.

We will always challenge the status quo.

We are bold, fearless, and authentic.

We advocate for your story to be heard.

We are Spoke & Wheel Strategy.

Bespoke marketing with authenticity.

We minimize the overwhelm of marketing while maximizing value and impact. We work to uncover insights and understand you inside and out so we can be your best advocate. We tell your story authentically and confidently to the audience you strive to reach. We are industry experts with more than 15 years of experience who demystify marketing, make the process approachable, and provide meaningful results.

See What We Offer

“After a 7-year gap since my last game, I felt very unsure about how to approach marketing for [Dicey Dungeons]. I'm used to working alone, and finding somebody who really understands all this felt impossible, so I feel very, very lucky to have found Dana. It was her job to care about making sure other people cared about the game, and she was fantastic at it. Dicey Dungeons had a phenomenal launch, and is now the most successful game I've ever worked on. Within its first month, it outsold the steam sales for my previous two games VVVVVV and Super Hexagon — put together. We couldn't have done it without her."

Terry Cavanagh — Developer, Dicey Dungeons
"Dana really helped us hit the ground running with our new studio! She went above and beyond to not only understand what our game “Isles of Sea and Sky” is about, but how to perfectly communicate exactly what we find special about it. Her experience and knowledge is invaluable as she showed us how to be successful in our indie game marketing endeavors. She challenged us to look at marketing in fun, unique and inventive ways. Dana is a delightful and fun person to work with and I can’t recommend her services enough!"

Dan Collver — Producer, Isles of Sea and Sky
"We've worked with Spoke and Wheel Strategy closely for years on multiple projects for Plastic Fern Studios and would highly recommend them. They helped with rebranding our consulting business, shaped our knowledge-sharing efforts, worked on positioning for our studio and our games, ensured we understood the games marketing landscape and crafted materials for our internal game projects from the start. We cannot overstate how helpful their insights have been into the intricacies of marketing and how crucial their contributions have been to our success."

Jay Fernandes — Founder, Plastic Fern Studios

We’re proud to have worked with talented clients across the globe to share their story.

Here’s just a sampling of our clients, past and present:

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Why work with us?

Deep Dive Approach

We believe people make purchasing decisions from an emotions-centered place. That’s just one reason why we work to understand what makes your game, product, or brand uniquely yours on a holistic level, way beyond features, that emphasizes the emotional experience and ensures we can be your best advocate.
Integrated Marketing

Marketing shouldn’t be an afterthought but an integrated part of your process. We take a holistic marketing approach, working to cultivate engagement across a myriad of memorable touchpoints.
Authenticity & Transparency

Cultivating a meaningful relationship with our clients is paramount. That’s why we’ll do our best to represent you authentically, and always be honest with you about what we think will or won’t work.
Strategic and Customized Brand Strategy

We tailor our marketing and PR efforts to your specific goals, budget, needs, and timelines. We don’t believe in one-size-fits-all marketing.
Reaching Those Who Matter

We execute targeted marketing and PR to reach the right people at the right time, with the right message.

“I enthusiastically recommend Spoke and Wheel Strategy, led by Dana, for their exceptional work with our Digital Marketing and Branding. Mimo Monitors has partnered with them for several years, and they've been instrumental in our growth, handling our day-to-day marketing operations along with our long-term strategy with precision. Their strategic insights and innovative campaigns have consistently elevated our brand, making them an invaluable asset to any organization seeking excellence in marketing services.”

David Anderson — CEO and President, Mimo Monitors
"Dana has been a fantastic sounding-board and advocate! Sharp, seasoned, and honest, she's been instrumental as I've made the transition from being 'only' an actor to branching out further into — and wanting to highlight — speaking, event organizing/judging, and especially consulting. Trying to encapsulate and communicate everything I do and care about as a coherent package felt like an unusual challenge, but she tackled it with gusto. She respects and absorbs my priorities and passions, and builds a strategy to serve them. And of course she understands games, and has a strong network of games press. I've really enjoyed working with Dana and heartily recommend her to others."

Sarah Elmaleh — VO Actor, Consultant, and Advocate
“Dana has been immensely helpful in helping us position and market our games, including games that are especially challenging. We love working with her!”

Alan Hazelden — Founder, Draknek & Friends
“As a solo developer launching a game is always very intense. Having Dana help out was fantastic, she did great work preparing the launch and provided a much needed second set of hands for the actual launch. She kept me on my toes asking me hard questions about strategy, unique selling points and many other things I'd probably left unexplored had I not been poked. Having someone to run assets by was great too!”

Martin Jonasson — Developer, Holedown and Subpar Pool

Let’s reach your goal together.

We look forward to hearing from you about your marketing, PR, and brand strategy needs and how we can collaborate to bring them to life.

Connect with us

We believe in transparency, simplicity, and integrity.

We will always challenge the status quo.

We are bold, fearless, and authentic.

We advocate for your story to be heard.

We are Spoke & Wheel Strategy.

Bespoke marketing with authenticity.

We’re proud to have worked with talented clients across the globe to share their story.

Why work with us?

Deep Dive Approach

Integrated Marketing

Authenticity & Transparency

Strategic and Customized Brand Strategy

Reaching Those Who Matter

“Dana has been immensely helpful in helping us position and market our games, including games that are especially challenging. We love working with her!”

Let’s reach your goal together.