Switchmate

Launch crowdfunding campaign for a hardware startup that serves as a sleek solution for snapping over your standard light switch to automate it instantaneously and be able to control it from your smartphone.

While the product itself is incredibly innovative and interesting, there’s a sense of fatigue among media and consumers with regards to crowdfunding campaigns in the hardware automation arena. With an oversaturation in the past few years, it’s been tougher to standout than ever before.

Through research and collaboration, we utilized a strategy rooted in highlighting the founder’s unique back story and motivations behind product creation as a key driver in creating a strong human-interest story. This rang true across the Indiegogo page and all consumer and media-facing marketing and PR efforts, resulting in an extremely positive response from key industry players and beyond.